RELIEE STUDIO

THE CHALLENGE

I partnered with two lovely female founders to help elevate the visual identity of their slow fashion handbag brand, based in Barcelona. The main goals were to:

Refine the product catalogue design, distributed to stores and other vendors – easily viewable on both desktop or printed. (B2B sales)
Develop a seasonal "lookbook" to share with past and prospective clients in a digital, mobile format. (B2C sales)
Clean up and increase native English-usage across social and print communications to connect with new potential audiences.
Highlight sustainability and its value + presence throughout every step of craftsmanship – materials (recycled plastic), sourcing (local), production model (no stock), etc. – in an approachable and digestable way.

THE APPROACH

First, I audited all existing creative touchpoints (web, social, email, print, mailers & product tags) to gather a sense of the brand identity; then, I identified strengths plus areas for improvement. The brand already felt very defined – clean, conscious, and modern! Yet, most materials struggled to organize information in a way that was quick and easy for interested viewers.

In turn, I focused mainly on hierarchy – both design- and content-wise – to nurture more visual cohesion across all channels.

Restructuring the typographic and informational hierarhy helped highlight key details to tell brand and product stories more strategically. These changes leveled-up the studio's professionalism, now reflecting the high-quality of their products through their creative.